Like its name suggests, tentree exists to plant trees — 23 million of them so far, ten for every item of sustainable apparel the company sells. “That’s what we knew,” says CEO Derrick Emsley, who founded the company with his brother Kalen, cousin Stephen, and friends Dave and Arthur after seeing the power of one-for-one model companies like TOMS shoes.
“We knew the impact tree-planting could have on the environment, the jobs it could create globally, the food security it could provide to those in need,” Emsley explains. “We wanted to create something that could allow us to bring that impact to people all across the globe. Apparel is how we do it. We try to make environmental change fun and relatable.”